Nobody orders a custom tee because they need a tee.
They order it because something is happening — a fest, a farewell, a birthday, a team that finally made it — and they want proof they were there.
Years later the photo resurfaces, everyone's wearing the same print, and for a second the whole moment comes back. That's what we actually make. The cotton is just the medium.
Garment memory label · keep attached
Batch of '24 · Farewell night
Worn once on the last night of college. Signed by 43 people in marker. Refused all washing instructions. Still smells like that night.